Blog CommentingBlog commenting is an easy way to gain links from relevant websites with a high page rank and an important part of your link building campaign. It can also help your organization establish new relationships with others in your niche.  Another advantage is its ability to create large number of link in a relatively short amount of time. The large number of blogs on the Internet means there is ample opportunity to comment on relevant blogs. The same principles that apply to blog commenting are the same as those that apply to directory submissions. It is important that you know if the blogs you are commenting on are high quality, and if the links gained will actually be valuable (i.e. links that don’t contain the “nofollow” rel attribute).

A lot of blogs use the “nofollow” attribute to prevent passing page rank to spam links left in their comment sections. The “nofollow” attribute was adopted by Google to fight the SEO technique of spamming a blog’s comment section with irrelevant links. To this day you will still see some less then reputable search engine optimization services use this method but, if the blog is important enough in its niche to justify the effort, becoming a valuable member of the blogs community may lead to a link back to your website for being a top commenter. This means the link back is not in the comment section of the blog and thus not subject to the “nofollow” attribute.

At Wi-Phye we try to ensure that we create relevant, engaging, and thoughtful comments on high quality blogs that will provide authority back to your site.  We are vigilant in creating links that add something to the conversation, and they aren’t comment spam left in the blog’s comment section. Another useful aspect of this technique is that you can establish relationships with the bloggers themselves. This can lead to guest blogging opportunities. The blog site owner may even write a post recommending your product or business. This can be a very useful if you are operating in a particularly competitive market.

Blog commenting, if relevant and informative, can also be used to create another source of traffic to your site. The readers of the blog may wish to learn more about the author leading them back to your own organization’s website.

To learn more about how our blog commenting service can improve your link building campaign, please Contact Wi-Phye.

Wi-Phye is an experienced Cleveland SEO company servicing clients throughout Northeast Ohio.