With the growth of the internet, it can difficult for users to tell your website apart from the millions of others out there in your niche. As the internet expands, so does the number of choices for consumers. The best SEO services can help your web site stand out from the pack, making it more visible and competitive against your opposition on the popular search engines.
A Search Engine Optimization service helps your site become more visible to Internet users by enhancing your site’s rank on the search engines. It’s should be pointed out that SEO is not a one step process that’s instantly going to bring huge volumes of traffic and sales to your website. It’s a comprehensive, long-term effort of implementing a strategy to positively influence the search engine algorithms to achieve a greater visibility.
It didn’t take web masters long to figure out, after the first appearance of commercial search engines, the value of having their sites at the top of the search engine results. The more prominent a site was on a search engine result page (SERP), the more people clicked on it. Clicks quickly turned into money as web sites began to monetize through e-commerce, ads, and other revenue models.
In the beginning SEO services mostly used techniques like keyword stuffing, page title and meta descriptions to improve their visibility. As search engines began to fight efforts to game the ranking system, web master found evermore clever ways to promote themselves This begat a sort of “arms race” that continues to this day.
In the end all search engines want is to return the best result possible for a given search query. Any good search engine optimization service tries to fulfill this desire for relevant content. Non one wants to waist time looking at sites full of irrelevant information. Irrelevance is a huge issue for the search engines. The last few Google algorithm updates have been focused on removing “shallow” and irrelevant web sites from their results. Google’s search algorithm contains 200 or more search engine ranking factors it uses to evaluate a site’s relevancy for any given key word or keyword phrase.
Wi-Phye’s Search Engine Optimization Service
The key to successful SEO is understanding relevance, though some Search Engine Optimization services still do things the old ways, they stuff keywords into title tags, pad pages with irrelevant virtually unreadable content, creating pages just to target a keyword, cram meta tags, use hidden text, duplicate content and sneaky redirects. Some Search Engine Optimization Services massively overplay PPC burning thousands of their customers dollars on virtually worthless campaigns built on irrelevance. They’ll even guarantee top organic placings. They try to fool search engines, Internet users and customers into reading something they don’t want. Irrelevance. There’s no substitute for authenticity and professional Search Engine Optimization services like that of the one provided Wi-Phye dedicate their efforts to creating websites and website environments that best provide genuine returns. Not simply genuine search engine returns but returns on investment both financial and in people’s time and efforts.
Building remarkable content or a website that is useful will without doubt generate better returns for any organisation. This is the first task of any Search Engine Optimisation service. Applying remarkable content and websites to the Internet and establishing an authoritative environment in which the website will flourish is the next task. Succeeding in these tasks takes time, experience, skill and patience. Exceptional websites optimised exceptionally are what differentiate successful organisations from also-rans and what differentiates successful Search Engine Optimization services from the endless list of make weights in the industry.
Here are just a taste of some of the areas that can be addressed by a professional Search Engine Optimization service to assist a site in developing Relevance and consequent high search placings.
Content:
Quality is easy to identify. You know it when you see it. Content Is King. Exceptional content earns great links. Great links earn Authority. Authority earns high rankings. Strong information architecture is the means by which great content is structured. Clear, clean organization not only helps search engines crawl sites to find relevant, useful information but helps them understand how documents relate to each other and effectively distribute link authority.
Links:
The overall link weight/authority as measured by links from any and all sites across the web is critical. The proximity to important “seed sites” and the number of thematically related links from other topically relevant sites are both important factors as is the ratio of one-way inbound links to other kinds of links.
Structure:
Search engines respect structure and they like to know what’s important about your site. Semantically relevant information needs to be higher up in the site hierarchy and each page should use structural elements – heading, paragraph and other HTML tags – to prioritise importance.
For example:
Keyword use in title tags
Anchor text of inbound Links
Keyword use in body text
Keyword in H tags
Contact us today to find out more about our SEO Services and how we can add relevance to your website.