The first search engines that people are still familiar with started in the mid 90’s – Yahoo in ’94, Ask Jeeves in ’97 and Alta Vista in 1995. Google appeared in 1998.
The more often a site showed up at the top of the search results the more people visited – visits tuned into revenue as the internet became ad supported and other commercial opportunities sprang up like e-commerce. As website owners began to recognize the value of having their sites highly ranked, they began to seek ways to influence the system so their sites would appear at the top of search returns. These practices led to the creation of the Search Engine Optimization (SEO) industry.
Over the last ten year SEO techniques have evolved to keep up with advances and updates made by the search engines to improve the most relevant results. It’s a “arms race” of sorts, with the search companies working hard to keep ahead of ever-resourceful web masters and SEO Company.
In the early days of the Web , search engine optimization was comprised mostly of using descriptive file names, page titles, and meta descriptions. This was the first attempt by the search engines to determine which web sites were the most relevant for a given query. As advances were made in the algorithms used by the search engines in an effort to keep the spammy results out, page factors such as keyword density became more important. Subsequently, Google introduced the idea of ranking a page, in part, by the number and strength of inbound links. As each of these search signals became known and over optimized the algorithms evolved. The Google algorithm currently uses over 200 factors to determine site ranking.
Today it is believed that natural and strategic SEO traffic linking is the best search engine optimization practice going forward. It could be even more important than keyword density. With all of the major search engines using link analysis as an important part of their ranking algorithms it is the only insurance against violent swings in rank due to changes in the search engine alogrithms. The reason SEO traffic linking has risen in importance is that SEO traffic linking is very difficult for webmasters to “fake”. Therefore link analysis gives search engines an effective tool in determining which pages are appropriate for particular topics, determining which sites and pages are relevant.
Quantity AND Quality
All links are not created equal. Some links carry greater weight then others. Links from quality web sites pass on some of that quality to the sites they choose to link to. This is called link juice. ‘Link Juice’ refers to the quality of links that a website has to it and plays a vital role in getting better ranking for the website. There are different concepts at work here including PageRank, backlinks, inbound links and their ratio to outbound links. If you manage to get enough ‘Link Juice’ then you earn authority; the weighted respect of different search engines whose algorithms acknowledge that other good quality authoritative websites link to your websites. Without a doubt this has a positive effect on your website and its ranking.
At Wi-Phye, we are experienced in developing successful link strategies. Strategies that serve the dual purpose of not only increasing traffic, but also improve search engine rankings.
Although it takes time and diligence to develop an effective SEO Traffic Linking strategy, there are a number of long terms advantages to be had. Higher traffic, longer on-site times, and increased conversion rates just to name a few. Natural link building could also be seen as a way to stabilize your online presence, acting as an insurance against losing ranking should Google adjust its ranking algorithm.
While many site owners and SEO companies focus on getting links to just the home page, we aim to bring traffic to targeted content on as many other pages of your web site as is appropriate through the development of deep links. Not only will this lead to the spiders accessing larger areas of the site, but if Google sees thousands links to your homepage and just a few links to other pages they’ll question the authenticity of your link campaign and your rank may be negatively affected. It is important to clearly show the search engines that your site uses real, natural SEO traffic linking.
Google is looking for quality content because it adds value to their own content. Their whole business model depends on returning relevant results which the can then display ads around. For this reason we insist that a critical component of any SEO strategy is the creation and deployment of quality content. It provides best base in which to build deep links as part of a link strategy to drive traffic, authority and high search engine positioning.
Cramming the home page with tons of keywords hinders its effectiveness. It’s better to create pages including only a handful of very targeted keywords and keyword phrases. Content should be generated around particular keywords to increase the chances of that page ranking well for that keyword. Authority is earned throughout the site.
A site that contains deep links to other pages gains high rankings because it has developed more authority through depth than web sites that just have links pointing to the home page.
Web users want to find the most relevant information as quickly as possible. They don’t want to spend time searching all over the Internet. By providing the most targeted information possible through deep SEO traffic linking, you will attract and retain those visitors thus generating more SEO Traffic to your site.
Contact Wi-Phye today to find out how we can expertly develop a successful SEO Traffic linking strategy for you.