Every business can benefit from search engine optimization (SEO). Local SEO or geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your website.
For example, “Local SEO company Cleveland” or “web design firm in Parma” will be less competitive than simply “local seo” or “web design.” If the majority of your customer come from your local and neighboring communities then you would be wise to read on and learn how Wi-Phye’s local SEO service can help your clients find you.
Wi-Phye’s Local SEO Service
Our Local SEO service can help you find and participate on websites and in forums covering topics realted to your business and the local community. Getting involved in these online communities is a great idea. Not only does it directly spread your message and promote your brand, it continues to prove to Google the relevance of your business to a specific area, especially if you’re able to include links to your website.
Wi-Phye will get you listed on Google+ Local listings, formerly Google Places and the other major mapping services. Getting listed lets people searching both Google and Google Maps see details about your business. This is more important then ever as the rise of smart phones has dramatically increased the use of maps and local search while people are out and about.
We can list your contact information such as address, phone number, website, and post photos of your location so customers know what to expect when they visit. These type of listing also allow your customers to leave reviews, a valuable component of Local SEO.
Just like the regular Google results pages, ranking can be hard. You can be sure that you are not the only business in the local area offering a particular product or service. Reviews help you signal to your customers and the search engines about the services you offer and the quality of the impressions you leave on your clients. Wi-Phye will help your organization setup a process to help your customers leave reviews.
Verify Your Location Information (citations)
The search engines use a number of different information sources to determine your relevance for a particular location. Each time your address is listed on a website or a directory it is consider a “citation”. Like a link, a citation is considered a vote for your location. Any incorrect citations can have a negative influence on your Local SEO efforts.
As part of our Local SEO services we will scour the Internet for your citations and make any necessary correction:
- Create or review your listing on the major search engine local services like Google+, Bing and Yahoo Local.
- Check or submit your organization on all the major business directories. Merchant Circle, CitySearch, etc…
- Optimize the contact information on your current website
- Update the WhoIS information for your domain
Local SEO Doesn’t End With Google
When people want to look for a local service, Google isn’t necessarily the first place they think to look.
In fact, many people will automatically turn to sites like yellowpages.com or the major social networks such as Facebook and Twitter. There is even a sub category of social networking services devoted to local. Services like Foursquare and Yelp! are used by millions to look for local services. Did you know that Apple recently replaced Google as the point of interest database for local search as part of Siri (voice search) on the iPhone? This means that if you are not listed with Yelp.com an iPhone user may not be able to see your business when they ask Siri something like “Where is the nearest Italian restaurant?”
Wi-Phye makes sure your business has a presence beyond the “traditional” search engines. They are the first port of call for most people, but not all of them.
Give Prominence to Your Contact Details
It’s important to give real prominence on your website to any terms you want to rank for. If you want to rank highly for a specific service in a specific area, then it’s a good idea to give a prominent position to your address.
We will create or optimize your web site copy to include mentions of your location naturally throughout your site so the search engines can see that your pages are associated with a specific place or region.
Optimize your Landing Pages
Sometimes your business shows up in local results with very little effort. Mostly this is because your business address is located in the same area but, most small business don’t attract all their customer from a single community. Does your business show up for local searches in neighboring communities or for the larger metropolitan area?
With our Local SEO service we will create landing pages targeting towns and suburbs other then your own.
Normal search engine optimization techniques also work for Local SEO. Through our link building and guest blogging services we can help you develop links containing your location information.